This is your chance to grab a special one-off edition of my global print newsletter “The Coffeeshop Frontline.”

To celebrate the 5th anniversary of The Frontline, I’m releasing my Email Marketing Manifesto: A bumper edition packed full of templates, prompts, strategies and psychological insights.

From launches that did $102,000 in a single day…

To writing emails for 8 and 9-figure brands in the supplement, finance, self-development and coaching spaces…

To funding my entire freedom-focused lifestyle purely from a single list…

Email has allowed me to do things I never thought possible. And that’s why I wanted to create this one-off special edition of The Coffeeshop Frontline, and offer you over $200M of lessons, for just £97.

Truth is, I never set out to be an “email guy.” 

I just wanted freedom, a laptop, and to not have to ask a boss for permission, every time I needed a pee. But email gave me all of that… and a whole lot more.

So, if you’re the kind of person who understands that even one email can change your business… then this anniversary edition will prove it beyond doubt.

Grab Your Collector’s Edition Today

Inside, You’ll Discover…

• “Under the wing” offers… Create home-run email proposals that bring up to 50% conversion rates

• The 5-minute story that turns cold traffic warm enough to buy before their coffee cools (plug-and-play framework inside)

• Boring intro, rich inbox: how one marketer starts every email the same way… yet quietly banks sales while his competitors stand by 
• The 6-hour “ghost ping” that can double opens on autopilot… and how this holds the key to your highest open rates ever
• “Why?” without backlash: when this one-word subject fuels floods of sales… and when it decimates your list

• Cash in 4 days: the dead-simple flash sale cadence that revives dead products. I’m literally GIVING you the templates
• Damaging admissions that sell: how “confessing” boosts trust and price elasticity (plus 4 word-for-word starters)
• Openers that virtually write themselves. Steal over 50 of my first lines that remove blank-screen syndrome and get your emails written, fast
• Deliverability in 2025: What you need to know. (Hint: it has little to do with DMARC and DKIM and everything to do with sales psychology)
•  One tiny P.S. that trains readers to hunt for your buy link (and why moving it above the fold on Day 2 murders sales)
• The bizarre reason why rushed emails out-perform perfectly polished ones, and how to use this to your advantage

Grab Your Collector’s Edition Today

Clients routinely pay me over £500 for a single email, and up to £12,000 for a launch series or auto-responder sequence. This is your chance to get an insider seat to exactly how I write these emails, for a fraction of the price.

And There’s More…

Grab your special edition today, and you’ll also get access to…

• Did You Get This? How this one question can move new subscribers to lifelong buyers on day ONE
• The “Grandma Test”: the ethical filter that raises lifetime value (and the 2 phrases that fail it every time)
• Historical hook alchemy: from Bill the Butcher to Alfred Nobel—how to link any odd tale back to your pitch in two sentences or less
•  Story over stats: Why we’re TWENTY TWO times more likely to buy from a story, and how to easily slot interesting tales into your emails
• How to turn today’s buying objections into tomorrow’s high-earning email

• If Cialdini wrote emails, he’d do THIS. How owning your mistakes immediately increases trust, relatability, and sales
• Stolen from Stanley… The only email I’ve ever “pinched,” and why it’s a staple in every client campaign
• Big launches are critical for big sales, right? WRONG. I’ll give you a simple, 4-day template to package any dead product and sell LOTS of it
• KFC’s fries… How greasy chicken and soggy chips created a sensational marketing campaign. (And how to profit from this in your emails)
• The template that signed 12 new clients at £5,000+ (No sales page and no phone call required)
• Tired of sales calls? Do THIS to sign $1,500+ clients through email alone

All The Tools You Need To Build A Successful Online Business

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But It Doesn’t Stop There…

Because alongside all the templates, all the prompts, all the sales psychology and all the frameworks, I’m also revealing…

• Legacy revivals: the exact 2-email sequence that makes old products feel “new” (no re-recording, no re-writing the whole offer)
• The death of done-for-you? Why getting clients to do MORE work helps you charge HIGHER prices. (And one email that makes this happen)
• The #1 thing that will monetise your list this year, without emailing more often, spending on cold traffic, or pumping out endless offers
• CTA friction fix: the 9-word bridge that makes your pitch feel like a favour (not a pitch)
• List hygiene, simplified. How to make sure your emails don’t hit spam or promotions, without becoming a deliverability expert
• Weird, whacky and wonderful… The secret to leveraging wild stories and gruesome characters so subscribers beg you for more emails
• What a California surf bum taught me about email flash sales, and how to steal his proven formula for yourself
• Objection Flip Emails: the one campaign that transforms “not now” and “too expensive” into sales… often within 24 hours
• The Forgotten Engagement Signal: it’s stronger than opens, clicks, or CTR, and inboxes love it
• Not got 20 minutes to write an email? Don’t worry, I’ll show you how to write one that lights up inboxes and brings in new buyers in less than 5
• Black Friday, New Year, Labour Day, or your best friend’s dad’s cat’s bar mitzvah - this email sequence works for ANY sales event (get it written in under 60 minutes)

All The Tools You Need To Build A Successful Online Business

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Now, full disclosure: Once you’ve secured your copy of the Manifesto, there will be an offer to commit to a longer period of subscription.

However, there’s zero obligation to take me up on that. It’s there if you want to, and if you see the value in it. 

Talking of value, I also want to offer you something just for being on this page.

I’ve taken one of the recent emails I wrote for the recent ABP launch, and done a step-by-step breakdown of it. This email resulted in over £11,500 cash collected. (Not including future payments from payment plan sign-ups. And it’s yours for free, below. Watch it and use it, even if you don’t grab The Email Marketing Manifesto.

So What Actually Is the Email Marketing Manifesto?

Well, those bullet point lists above should give you a pretty good idea. But to sum it up, this is a collection of some of the best email insights, advice, prompts and templates from over 25,000 emails sent, and over $200M made in client revenue.

The issue is getting shipped at the very beginning of October. 

UK puchasers will get theirs within a few days of that, anyone outside the Uk should get it by the 10th or 11th of the month. This is a physical, paper n ink product, not just some crummy PDF.

It does contain a few short links where I’ve provided even more templates for you to swipe and use, but the vast majority of this is a physical publication you can hold in your hands.

However, because of that, and because of the printin deadline…

You Need to Decide By Midnight on Tuesday 30th September

After that, this issue is getting locked away, in the vault, for good.

There’ll be no extensions. No re-printing. And no digital copies for sale.

You’ve tried the generic AI prompts, and you know they don’t work.

You’ve seen the guru courses that are just “sell sell sell” and simply regurgitate the same high-pressure nonsense that hasn’t worked since 2016.

You even know what to do and sort of how to do it, you just haven’t had the insights and advice from someone who’s lived, breathed and slept email for the past decade.

Now it’s time to grab something different. Something rooted in behavioural psychology, that doesn’t revolve around spamming your subscribers, emailing daily, or needing a huge list.

What you’ll discover inside The Email Marketin Manifesto has been proven with lists as small as 15 people, and as big as 250,000.

It’s not hyped up hard-sell copy, and it’s not a complex course that sits unloved and unopened on your harddrive.

It’s 25,000+ emails, 11+ years in the trenches behind the laptop with a flat white, and over $200M in sales… condensed into one historic 5th Anniversary issue of The Coffeeshop Frontline.

It’s physical. It’s limited. And it’s never coming back.

When the presses stop, they stop.

If you’ve ever wanted to look over my shoulder and steal the exact campaigns, stories, frameworks, and psychological triggers I’ve used to fund my entire business (and lifestyle) through nothing but email… this is it.

Grab Your Collector’s Edition Today

But only if you act before midnight, Tuesday 30th September.

Grab Your Collector’s Edition Today