Here’s Why I’m Closing Down The Course That Started It All…

Since its inception in 2019, the Freedom Kickstarter has:

• Helped well over 100 people go from corporate careers, to exciting, freedom-focused copywriters
• Created six-figure freelancers in niches like fitness, self-development, supplements, coaching, SaaS, investing, lifestyle, and education.
• Launched multiple copywriting agencies, some scaling to $10k–$50k months in under 18–24 months.
• Been responsible for students getting high-paid roles at companies like Agora, Jeff Walker, Renaissance Periodization, Bob Proctor, The No Pants Project, Orzy Media, PetLab Co, Hybrid Performance, Practice Acceleration, Kris Gethin, and hundreds more global brands
• Allowed students to travel the world, never having to take time off or ask a boss for permission

• Taken their kids on the kinds of holidays they could never even dream of before
• Pay off mortgages, become debt-free, and experience some of the finer things in life

• Kickstarted transitions from 12-hour days, draining office jobs, and the hideous “Sunday night dread” to waking up, looking forward to their days 

• Built a global network of writers who now support, refer, collaborate, and contact each other, long after the program.

Not to mention, it’s given me the honour and the privilege of coaching hundreds of copywriters to a life of freedom, and paid me handsomely in the process.

So then, if it’s been so successful, why am I closing it down for good?

My Business Goals Are Changing… 

Earlier this year, I launched a project that I’d been keeping under wraps for quite some time - Action-Based Psychology. 

Understanding buyer behaviour was something that interested me, but I wasn’t sure what my audience would think about it. Turns out, they liked it. They liked it a lot.

The course sold like hotcakes, and a handful of students decided to jump into the top-tier elite package.

As a result, I’ve decided to go “all in” on that.

And, as much as I’d love to keep coaching people to write copy, and to keep accepting people into the Freedom Kickstarter course, I just don’t have the time or energy to do both this and ABP. 

As woo-woo as it may sound, I feel like I’ve made my mark on the copywriting industry, and I’m happy for my students to carry on the legacy there. Which begs the question -

Why not Just Close FKS Down and Not Let Anyone Else In?

That’s fair. I could have easily just taken down all the FKS resources without saying anything, and put all my energy into ABP.

But I wanted to give people who might be on the fence one final chance to enroll in The Freedom Kickstarter.

Over the last several years, months, and even just the last weeks since starting to write this page, I’ve had people messaging me about the course.

Folks wanting to know how they can have a lucrative, freedom-focused career like my students…

Asking the first steps to being paid to write words, and potentially earning equity deals that keep paying them month after month on top…

And wanting a taste of “The Coffeeshop Copywriter Lifestyle.”
Plus, I didn’t want to just silently lock the door and throw away the key for good, because I truly believe in the course, and the results it provides. I still get messages like this on a weekly basis from students:

That’s why I wanted to give anyone who was interested one final chance to come on board and get their hands on the course that has changed the lives of over 650 copywriters in the last 6 years…

…and get some pretty cool bonuses and a hefty discount in the process.

AI Has Changed the Game… But Not That Much

I was fortunate enough to catch a recent Facebook video from legendary copywriter Parris Lampropoulos. 

Parris described copywriting as “The Ultimate Superpower”... STILL.

He said -

“Let’s say AI becomes better than us -- which it isn’t right now -- but let’s say we get artificial intelligence that becomes smarter than us and way better at writing copy, you should still not abdicate to AI.

Because if you do, what happens?

Your brain atrophies.

If you look at all the things really good copywriters are great at - Critical thinking, emotional intelligence, knowing how to put forth a logical argument - all these are valuable life skills.”

I couldn’t agree more.

Because while AI has absolutely changed how fast we can produce words, it hasn’t changed what actually makes people buy:

• Human emotion
• Identity
• Desire
• Status
• Fear
• Belonging
• Meaning
  

Not just that, but with everyone using AI, more and more brands are writing copy that ticks a lot of boxes, but just sounds generic, same-y and lifeless. 

That’s why great copywriters are still in demand. In fact, copywriters are more in demand than ever.

You only have to scroll LinkedIn for 5 minutes or visit a jobs board on Facebook to see just how many opportunities are available.

And sure, there was a lull between late 2023 and early 2025 when business owners were convinced that a premium ChatGPT subscription could replace their entire copywriting team…

But the pendulum has well and truly swung back.

Just Check Out What FKS Grads Have to Say About the Course

What Life Actually Looks Like as a Freedom Kickstarter Copywriter…

The beauty of going through the Freedom Kickstarter course, is that it opens up a world of opportunities.

Some graduates choose to travel the world, living out of a suitcase and fully embracing the nomad life…

Others (like me,) base their days around their hobbies -- what they enjoy doing, and where they enjoy being. 

For me, that means doing 3-4 work blocks per day from local coffee shops, hitting the gym, spending time outside walking and running, and prioritising time with friends and loved ones.

And some just enjoy the fact they can plan work around the school run, can take impromptu time off whenever they want, and get to choose how much their work, and how much they earn.

Ultimately, where and when you work and how much you earn are up to you.

But to give you an idea, here’s how other FKS grads spend their days:

Chris, a copywriter from Glasgow, runs his own agency.

These days, he structures all his work around caring for his daughter and spending time with his wife.

He regularly takes days off to spend with them. He has strict work blocks so that writing doesn’t eat into family time, and his flexible work schedule allows him to train regularly and stay in great shape.
 

Nine months after completing the course, Chris was able to hit his first £10,000 month and bring his girlfriend (now wife) into the business, allowing her to escape a job she hated.

He’s been responsible for email launches doing as much as £226,000, and hasn’t earned less than £13,500 per month since December 2020.

Cath, a copywriter from Wales has a family-based copywriting business.

Before copy, she was a personal trainer, and before that, a teacher.
Her business (Kind Copy) has allowed her to change a lot of the ‘bro marketing’ nonsense in the industry, and she helps brands sell in a way that aligns with their values, making clients and customers feel good when they click ‘buy.’

She’s a home bod, and spends most of her days in her garden office, happily typing away, and earning great money from clients who love her.

Matt, a copywriter from Portsmouth has recently developed a love of travel.

He frequently visits Dubai, the USA, Europe. In fact, anywhere he pleases.

His laptop might go with him, but he works and hour or two a day from a coffee shop, helps his clients make more sales, then shuts down for the day, and spends the rest of the time doing what he wants to do.

Lana, a copywriter originally from Belarus, didn’t speak English 15 years ago.

But after honing her craft in the fitness industry when she moved to America, she took the plunge and started copywriting in 2019.

These days, she’s an accomplished, highly-regarded copywriter, who has her own passive income streams, as well as helping high-level clients dial in their campaigns.

Lana, a copywriter originally from Belarus, didn’t speak English 15 years ago.

But after honing her craft in the fitness industry when she moved to America, she took the plunge and started copywriting in 2019.

These days, she’s an accomplished, highly-regarded copywriter, who has her own passive income streams, as well as helping high-level clients dial in their campaigns.

These are just 5 of the hundreds of people who’ve used The Freedom Kickstarter to change their lives.

My Goal is To Give You The Tools and Skills to Command Hundreds of Pounds or Dollars Per Hour, Pick and Choose Your Hours and Your Clients, and Scale to 6 Figures Per Year, IF You Want To

The premise of FKS used to be - “Earn £350+ per hour as a high-end coffee shop copywriter, securing equity deals so you work once and get paid over and over again.”

And that is still the main outcome.

However, over the years, and through guiding over 650 people through the course, I realised something -

Not everyone wants that exact outcome.

Some people just want to replace their corporate salary with income from copywriting, while ditching their daily commute, and cutting 2-3 hours from their working day.

Others wanted to earn more, and did want to scale to £100k, £200k, even £300k per year, working with high-end clients.

Some absolutely crushed their revenue deals, and now wake up to monthly payments that come in from work they did years ago.

But equally, some simply wanted to earn an extra grand a month on the side of their job…

Others were happy to work on their own schedule, and wanted a life where they only had to work during school hours so they could be there for their kids…

And some were perfectly happy, provided they didn’t have a boss, and could simply earn a living from the corner table in their favourite local coffee shop.

If you want to, there’s absolutely potential to scale this to a £10k, £20k, or £30k+ per month business.

But similarly, the important thing is, when you have the skills from the course, and when you have the tools, templates and everything else, YOU get to decide what your life looks like.

Here’s Exactly What You Get Inside The Freedom Kickstarter:(And Why It's So Different From Other Copywriting Courses)

Some copywriting courses teach you how to write copy.

Others teach you how to get clients.

Not only does The Freedom Kickstarter do both of these… It also shows you how to run what I call “a business-less business.”

A business-less business is where you get all the perks of recurring revenue that come with a big business, but without any of the headaches, the overheads, or the micro-management.

How do you achieve this?

Through equity deals.

This is where you write a piece of copy once, but get paid for it over and over and over again.

See, while plenty of copywriters get paid well for their work, the really smart ones charge an upfront fee and recurring revenue, based on performance.

Now, do you have to charge equity?

No, not at all. If you’re perfectly happy getting paid for a project and moving onto the next one, more power to you.

But adding in equity takes your business to a whole new level of freedom.

You can potentially go weeks or even months without needing to work, as the royalties you’re making from work you already did keep rolling in. Even just one or two deals like this can be the difference between a fun business where you’re paid well, and a highly lucrative business where you never have to worry about income again.

All that said, let me walk you through what you actually get:

WEEK 1: COFFEESHOP COPYWRITER FOUNDATIONS

To truly command high-end fees and have confidence in your ability, it’s crucial to work out who you want to work with, what you want to do, and what you want to specialise in.

The Freedom Kickstarter will help you evolve into a high-end brand so you can pick up the exact clients you want, effortlessly.

Niching vs. generalising – what you should REALLY do.
How to stand out in a crowded marketplace.
Super simple strategies to find (and convert) those high-end, high-paying prospects, without ever getting on the phone.
The #1 thing you can do to stand out from every other wannabe copywriter.

Cold outreach – why it doesn’t have to be scary, and why prospects LOVE IT when you do it right.

Lumpy mail – everything you need for a successful, fun and profitable lumpy mail campaign.
Social media – I generate over 6 figures worth of business every single year just by posting on Facebook. You could do the same.

WEEKS 2-4 – THE 5 CORE SKILLS

There are only 5 “things” you need to offer to position yourself as a high-earning, in-demand copywriter: Landing pages, ads, sales pages, emails and web copy. So in weeks 204, you get:

• Tried and tested templates for landing pages, web copy, sales letters, auto-responders and Facebook ads. 
• The same formulas I’ve used to generate over $200M for clients in niches from fitness to finance, coaching to survival, relationships to wellness, masterminds to pet food, and everything in between.
• Research ‘hacks’ so you can drastically reduce the time needed to research a prospect.
• I’ll give you my ‘Ultimate 22’ – the questionnaire I send to high-end clients that allow me to write their copy with ease and get a “That’s amazing, thanks so much!” every single time.
• My hidden headline method that allows me to write long-form sales pages in as little as 4 hours – for fees of £5,000 and above.
• The exact email template that generated over $100,000 in a day for one client selling a $20 e-book.

You’ll never be left scratching your head, staring at a blank screen, or spending hours trying to think up ideas.

WEEK 5 – ADVANCED CLIENT-GRABBING & EQUITY DEALS

We’ll go through –

• The power of networking events. And how a trip to Chicago netted me over $50,000 in revenue.
• How to become the #1 expert in your niche, and create a tribe you love, and who can’t wait to buy from you.
• The 5-word formula that gets high-paying clients … for FREE.
• How to effortlessly negotiate your equity stake with total confidence so you’ll get a “Great. When can you start?” response.
• How to turn your one-off gigs into ongoing retainers.
• The key to equity deals and true passive income.

WEEK 6 - THE COFFEE SHOP LIFESTYLE

• How to balance your time so you earn £5,000, £10,000 or even £20,000 per month, without sacrificing your sanity, and without working evenings, weekends, or ANY time you don’t want to.
• The story of how I got FIRED by one high-profile client, and how you can avoid making the same mistake.
• Managing and developing those equity deals so they never run dry and always pay on time.

Plus: Everything updated to include AI prompts, templates and trainings.

As much as I’m an advocate for not outsourcing everything to AI, there’s no denying that AI can make your work easier and quicker… IF you have the right inputs and know how to work with AI.

That’s why I’ve overhauled everything to be relevant and profitable in the AI era.

The course is self-guided, but you get access to the materials for life.

While I will no longer be selling FKS after Tuesday, December 2nd, I won’t be deleting the materials. You have access to a private portal, meaning you can work through everything at your own speed.

If you get it done in 6 weeks? Great. If it takes you 6 months? No problem.

Additionally, if you lose access for any reason, tech support will still be available.

So Then, What Even Is This Final Chance Offer?

I’ll cut straight to the chase:

The Freedom Kickstarter sits on my website year-round, priced at £1,997.

In the past (and sometimes when I run paid traffic) the investment has been between £997 and £1,497.

But for this final chance sale, you can get the course for just £497.

No gimmicks, no fake countdown timers, no second chances, just a full 75% OFF the RRP of the course: 

We’re both adults here, and so I have little interest in manufacturing fake prices, or over-selling the crap out of this.

But after Tuesday December 2nd, at midnight UK time, The Freedom Kickstarter will cease to exist. 

That’s it. That’s the scarcity.

But seeing as it’s my first born’s last hurrah, I figured - 

Why Not Add in a Really Cool Bonus?

Actually, why not add in two really cool bonuses?

BONUS #1 (The bonus that isn’t really a bonus) -

A Ticket to FKS Live, 2026

In January, we’ll be meeting for the sixth time for the (almost) annual FKS Live event.

This time, we’re BACK at the luxurious Harbour Hotel in Southampton, and we have not one, not two, but three very special guest speakers.

Between them, these guys charge between £750 and £3,000 per hour for speaking and consulting, meaning I can legitimately say (i.e. not in a wanky online marketing way say) that there is at actual value of at least £5,000 just for their time and expertise.

These events are always a fantastic mix of learning, networking, and making connections and deals.

You really can’t beat the “hive mind” format for kicking your copywriting career (and contacts book) up a level.

The theme of the January event?

“How to Survive the AI Apocalypse.”

We’ll be theming the day around what copywriters, consultants, marketers and business owners can do to stand out and get ahead in an ever-evolving AI word, as we enter 2026.

And here’s the twist - I will be selling standalone tickets to the event. These will be sold through my email list and social media, for a cost of £997 for the day.

Meaning that by investing in this Black Friday sale, you’re not just getting £1,500 off the course… You’re also getting a £997 event ticket, absolutely free.

BONUS #2: The Template Licensing Playbook™

How to Get Paid High-End Fees for “Just” Templates…

Most copywriters think you have to write everything from scratch to earn premium rates. You don’t.

There’s a whole category of clients who don’t want long projects, high time commitments, or ongoing back-and-forth.

They want plug-and-play templates, and they’ll happily pay £1,000–£5,000+ for them…

…if you know how to package and position this.

Inside this private training (previously only available to members of my £500/month group), I’ll show you:

• The two types of clients who love template-based offers (and where to find them)
• How to package templates so they feel like high-value assets, not just a cheap option
• The deliverables that command the highest fees
• How to build in upsells and ongoing support without feeling like you’re “selling”
• What to charge, and how to command it with confidence
  
  

I love this kind of offer because it’s simple and pays well, but delivers immense value to clients at the same time. 

This is perfect for a low-stress side income, adding on to retainer packages to increase your fees, or even creating a “signature asset” that you become known for.

This bonus alone can pay for the entire course in a single project.

After December 2nd, The Freedom Kickstarter Really is Going Away For Good

There won’t be a quiet re-open later.

No “secret link.” No rebrand. No surprise comeback.

This chapter is closing, because it’s complete.

Am I sad?

Of course.

I still remember sitting in a conference room in Southampton, way back in 2018, discussing the idea for the course with my mentor, Jon, and being so, SO excited.

But FKS has done what it was created to do.

It helped people step out of jobs that drained them, into work that gave them back their time, their confidence, their life.

It set people up in careers they control, not ones they endure.

And now I’m moving fully into Action-Based Psychology, which means I simply can’t keep offering both.

So this is the final opportunity.

Not to “buy a course.”

But to learn a skill that gives you choices again.

A skill that lets you: 

• Decide what your days look like.
• Earn without asking permission.
• Work where you want, with people you respect, at a pace that works for you.

You already know if this is for you.

There’s a version of you that wakes up in the morning and knows you’re in control: of your schedule, your income, your direction.

A version of you who doesn’t need to ask a boss for time off.

A version of you who isn’t trading life for a paycheck.

FKS is the bridge to that version.

This is the final time you will ever be able to walk across it.

If you’re in, you already feel it.

FKS Promises Realistic Results for ‘Normal’ People

No one who’s taken the course has earned 7 figures in a year.

We’ve not had a student who’d yet be considered an ‘A List Copywriter.’ (Whatever that even means.)

And the course itself is hosted in a basic membership site, with Loom videos I recorded in my laptop, in a private office. No fancy studio, no impressive graphics, no professional voiceover artist.

If you want any of those things, THIS COURSE IS NOT FOR YOU.

But if you want the same templates, trainings and frameworks that have launched hundreds of copywriting careers (with some making multiple 6 figures, and others being happy to just replace their corporate salary)... 

You would enjoy writing and earning a consistent income from your words…

And you’re not the kind of person who bounces from one course or strategy to another, and is always looking for “the next best thing”...

I can honestly say you’ll do very well with FKS.

This course isn’t designed for extroverts who love talking all day.

It doesn’t rely on pushy sales strategies. (You might not even need to sell over the phone at all.)

It’s designed for normal people* who place freedom over finances, who value fun and security above internet fame, and who want to quietly make a good income, while doing work they love.

If that sounds like you, you’ll fit right in.

* And no, none of us are actually normal. You’ll be joining an exclusive club of outspoken weirdos. 

This is The End of an Era…

And I’d Love For You to Be a Part Of It

Right now, there are two paths you can take.

The first path is where you wait for the next course…

The one that you’re sure will change your future…

The one that will definitely be ‘the thing’ that gives you everything you want…

The one with so much social proof, you know there’s zero chance you can possibly fail.

And who knows, maybe that course exists.

If it does, and you find it - amazing.

But in my experience, there’s no such thing as ‘the perfect course.;

Just like there’s no perfect mentor, no perfect strategy, and not even a perfect time to do something.

Everything in life comes with risks. And everything in life comes with downsides.

By investing in the Freedom Kickstarter, you’re saying ‘no’ to investing in something else for your business, your freedom and your future.

And that’s scary.

Because that other thing?

Well, that might just be the absolute perfect course that you complete with flying colours, you implement with ease, and that makes you your millions.

And so by taking this chance to invest in FKS now, you’d be passing that up.

If you genuinely think the next best thing is around the corner?

I wish you all the luck in the world.

Seriously.

But then there’s the other path…

The path where you understand no course or strategy or mentor is perfect.

Where you know that anything worth having in business or in life takes work.

And where you recognise that whether you buy the Freedom Kickstarter, or any other copywriting, marketing, business, AI or sales course, you’re taking a risk.

I have no issue saying that.

Because I can’t guarantee your results.

No one can!

But if you understand all of this, and you’re prepared to take that “risk” -- whether that’s on your own work ethic, on me, or on the FKS process -- I can honestly say that you’re in very safe hands with The Freedom Kickstarter.

The notion of uncertainty shouldn’t scare you… It should excite you.

So if you’re excited by the prospect of learning a new skill…

Of being seen as a high-value expert by clients who love what you do…

By being able to provide a better future for yourself and your family…

And you’d love to spend your days behind a laptop in the coffee shop, on the beach, or just in your cosy little home office, then, for (almost) the final time

Got Questions About the Course?

Check Out The Answers Below:

FKS is No More. It Has Ceased To Be…

It’s expired and gone to meet its maker. 

This is a late course. 

It’s a stiff. Bereft of life. It rests in peace. If I hadn’t nailed it to this page, it would be pushing up the daisies.

It’s run down the curtain and joined the choir invisible! THIS IS AN EX-COURSE!

(I may well have ruined this entire offer with this final section, but this fulfils a lifelong goal of getting a Monty Python sketch onto a sales page. If you have NO idea what I’m on about, see the below)

And for truly the final time...