A content-packed workshop with founder of the Action-Based Psychology, Mike Samuels…

How to Land Exciting 5-Figure Consulting Projects, Stand Out Above the AI Noise, and Become a Highly-Paid Action-Based Psychology Consultant…

Join this free class specifically for copywriters and consultants who are tired of penny-pinching clients and losing gigs to AI, and who love the idea of being paid £5k-£20k per project, simply for sharing their insights and ideas.

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Ā Next Live Class: Thursday 6th November

Time: 7PM UK time (2PM EST/ 11AM PST)

Can’t make it live? No problem. Register now to receive the recordings once the live class has finished.

It’s no secret that copywriting isn’t what it used to be…

Just 2 years ago, picking up regular Ā£5k monthly retainers really wasn’t all that difficult.

Clients would happily pay £100, £200, even £300+ for an email.

You’d pocket Ā£1,000+ for a landing page.

And for full funnel copy? £5,000-£10,000 was the norm.

Then AI came along and changed everything.

All of a sudden, clients started asking why they should pay human rates when a few ChatGPT prompts could ā€œdo the job.ā€

The change happened slowly at first.

A lost client here, a cancelled retainer there.

But within 12 months, many copywriters were left stranded, scouring job boards for any work they could find, slashing their rates, and taking full-time in-house gigs for a few thousand pounds or dollars a month.

Not just that, but copywriting became mechanical.

With clients demanding more and more, the process had to be automated, taking the excitement, enjoyment and creativity out of the process.

The entire copywriting industry was decimated.

And while I still had clients paying me okay money, I did worry about what was coming…

But now I get paid more for a two-hour call than I once did for an entire funnel. So how did that happen?

Because I saw this coming, and I made a decision.

I knew copywriters had to go one of two ways: To either become yet another ā€œAI expertā€ churning out prompt after prompt and spending their days editing and refining…

… or to turn decades of buyer psychology into a new kind of consulting -- one that pays Ā£5k–£20k per project.

Instead of fighting to prove my worth as just another copywriter, I decided to evolve.

I went down a behavioural psychology rabbit hole and discovered something that completely changed how I work, and how I get paid.

I went deep into the works of people like Daniel Kahneman, Rory Sutherland, Dr. Robert Cialdini, and Richard Shotton.Ā 

And I took the high-level behavioural economics they were discussing, and combined them with my decade plus experience and $200M in sales from the direct response to create Action-Based Psychology.Ā 

Today, instead of selling words, I sell psychological insights.

And that’s exactly what I’ll show you how to do inside this free live class.

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In this Free Workshop, You’ll Discover:

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  • The simple psychological shift that makes your work irreplaceable, even in a world flooded with AI-generated copy
  • How to position yourself as a ā€œmarket of one,ā€ so clients don’t see you as just another copywriter or consultant (and don’t even think about comparing you to ChatGPT,) while happily paying Ā£5k–£20k+ for fun, exciting projects.
  • Why a Ā£4 Nespresso pod outsells a 20p coffee… and how understanding the psychology of pricing perception lets you reframe your offers so even premium fees feel like smart decisions
  • The real reason why ā€œvintageā€ sells better than ā€œold,ā€ and the secrets food brands use to as much as triple their sales…and how to use these micro-shifts in language to instantly elevate your perceived value
  • How IKEA, HelloFresh, and Apple use one sneaky effect to make customers qualify themselves, and how applying this same principle can attract more committed, higher-paying consulting clients
  • Real-world before-and-after examples where a single change in framing or friction multiplied results, including how one tweak to a workshop signup flow took registrations from 400 to 10,000+
  • How to turn buyer psychology into profit psychology, spotting hidden ā€œdecision leversā€ that can double or triple a client’s conversions without touching their ad spend
  • Want to make the shift from copywriter or marketer to highly-paid ABP Consultant? This single change instantly moves you out of a crowded, AI-driven market into a category of one
  • The 5-minute ABP Audit that wins attention from premium clients and turns a quick insight into a Ā£2k–£5k consulting engagement

Note: This class is not just an elongated pitch, or a bunch of overhyped story with no real value.

Yes, I do make my living from courses and coaching (as well as actually doing this stuff for businesses in the real world.) But my aim here is to give you actionable insights you can actually use in your business to ā€œstop the rotā€ and sign high-value clients.


You’ll see fascinating insights from big brands… Curious case studies… And learn some genuinely mind-bending stuff about why humans really buy.

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You don’t need to want to build an empire or charge huge fees to benefit from what I’ll share…

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If you want freedom from clients who drain your creativity and treat you like an employee or an extension of ChatGPT…

Freedom to do deeper, more meaningful work that actually excites you again…

And unshakable confidence in your value, so you never second-guess your prices, your skill, or your worth…

…then you need to be in this class.
Because every week, talented copywriters and consultants are being squeezed on their prices, and told to ā€œadaptā€ to AI by people who’ve never actually lived through losing clients to it.

Why this class is different

It’s incredibly rare for someone who’s spent over a decade in the industry -- writing copy, running launches, consulting for global brands -- to open up and show you the real shift happening behind the scenes.

The wins, the losses, and the uncomfortable realities no one else is talking about.

Most trainings out there are surface-level marketing tactics dressed up as ā€œvalue.ā€ They’ll show you how to post more, prompt better, or beat the algorithm.

They dress up things like Google Doc sales pages as ā€œthe secretā€ to financial success.

Or they flit between telling you low-ticket funnels are dead… Then low-ticket funnels are the most profitable things you can do and that everybody needs one.

It’s all tactics over principles.

But the truth?

The next big step in your career won’t come from another platform hack.

It’ll come from understanding human behaviour, knowing the psychology behind every click, every decision, every sale, and then leveraging those insights to sign high-paying clients who see you as far more than just another copywriter or consultant.

Let’s shortcut your journey to that point.

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Who am I? And if this class is so good but free...then what's the catch?

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⚔ I’m a copywriter with over 10 years of experience, writing for companies and clients like YMCA, Daniel Priestley, Organifi, Clients on Demand, New Market Health, Nick Cheadle, Adrienne Richardson and Zenith Labs.

⚔ I value freedom above all else. While I do love making money (don’t we all!) it’s not my main motivator. I love to travel, and my life is set up so I can work from anywhere in the world, don’t have a strict schedule, rarely take client calls, and only work with people and on projects that I like.

⚔ By blowing you away in this free class, you may want to work with me in some capacity. While 50% of my income comes from actually working with clients, the other half of my business is selling courses, mentoring, and I have a print newsletter. My goal is to open people’s eyes to the world of Action-Based Psychology and help them use it to enrich their own lives and businesses, and in turn, they may want to invest in my help at some point.

If that sounds exciting to you, and you’re ready to leap from being a ā€œhired gunā€ who’s paid for churning out words, to a highly-valued Action-Based Psychology consultant who’s paid for their ideas,Ā  click any of the links on this page to register.

Got Questions?Ā 

I’ve Got Answers…

CLICK HERE TO CLAIM YOUR SPACE AND ACCESS TO THE RECORDINGS