In this guide, you'll discover:

• The exact step-by-step process I used to generate £185,000 in under a year, selling a high-value course, to customers truly invested in their own learning and lifestyle, not looking for another ‘get-rich-quick’ scheme.

• Why you don’t need a big list (mine was only 1,400), a massive social media following, or a big budget for ads, to make a 5 or even 6-figure income from your course or service.

• The truth about how often you should email and post, and why the traditional ‘blast and bombard’ method of launching is a surefire way to LOSE customers and alienate followers.

• My ‘SPOS’ method of selling, in a way that readers love, and that encourages them to buy, without resorting to sleazy sales gimmicks.

• Storytelling: Why it’s so damn powerful when done right, but why a lot of the advice out there from so-called experts simply doesn’t work anymore.

• The power of a unique offer, and how having one can make up for sub-par copy, (but NEVER vice versa.)

• And, how to do all this, even if you’re not a natural writer, hate sounding ‘sales-y,’ or have never made a single sale to your audience.